We’ve been following what’s been happening to Target and Bud Light since they’ve pursued their “go woke, go broke” strategies.
Bud Light has taken a tremendous hit, losing almost 30 percent in sales volume as well as 25.7 percent in sales revenue through May 20, and it’s still spiraling out of control. When we last left Target, they’d taken a huge stock plunge. At the close of business on Tuesday, they were down $12.4 billion in market cap. Not only hasn’t it gotten any better, but it’s also continued to get worse. It’s sunk to 131.23 at the time I’m writing on Friday morning, which means they’ve now lost over $13 billion. It’s now been on its longest losing streak in 23 years.
