Watched his videos all the time. He came across very likeable and it showed when expo’s specifically wanted the 5% brand and Rich Piana to turn up because he brought the crowds which made money.
He actually was a working guy which I think also drew people towards him as there was more to just a bloke posting a photo. He had clothes, shops, food meals, expos where he worked the entire day. it brings another level of depth to a character Giving you more of a connection to his audience. Very smart.