His whole name is a low competition search term so if you buy his full name as the website name it will more easily show up on page 1 of search engines.
He already looks like a degenerate without GB because of his mug shots that are the first thing to come up.
These companies that hire must not do much research on him or are truly desperate.
Once you buy the domain you then want to set up social network websites that all hyperlink to his website from the bio. Twitter, FB, YT, Pinterest, Reddit, etc and name them all after his full name.
Once you do all that you can start spamming his website on every website you can like other forums and you can write a quick press release and have someone on Fiverr share it to all the press release websites.
Then you should get some organic traffic and help the website and infamous brand grow.