Julian's writing belongs in a scientific journal or a poetry book - not a mainstream periodical whose reading level is at the 8th grade level (this is not an insult- most major newspapers are also geared for the 8th grade level).
MD manages to deliver scientific content using everyday terms. WHy can't FLEX do that? I know it feels good to use really big words- but if you're turning off readers, you're generating more grammatical masturbation and less reader satisfaction. And why are you in business if not for reader satisfaction?