Subscriptions are a way to squeeze the last dollar out of every customer / user. Amazing how many people fall for that old trick. BMWs, Youtube, Cloud services, socials, even when you buy a new heating system for your house they try to make you sign up for service subscriptions.
It often is a form of blackmail. If all companies start doing it it will be difficult to avoid.
People now have so many expensive ones, netflix and such. Must cost them a fortune each year.
(I have zero subscriptions, hate the concept)