Working Out -
In the waiting room Mentzer watches a bank of TVs, some set silently to news. Others to MTv, and its barrage of sound. Mike marvels at how fit everyone's become, and how their clothes match some of the ones you'd see at Gold's. In his hands, he holds the latest issue of 'Work Out", the magazine he's started, and helmed for nine issues as editor and chief.
He is there to meet the main investor's man, if everything goes well, they will double their circulation, and launch near worldwide. He sees it as the intellectual's fitness magazine.
After his articles on the Olympias, he was kept by Weider for about a year, then asked to leave. Mike didn't mind leaving, Weider had taken to making him write about "The Weider Principles", and then editing out or "correcting" anything Mike wrote that Joe didn't like, including things about Heavy Duty.
One day, while delivering his articles to Weider's office, he found that the editor job was filled by a new man. It was then that Weider ushered him into an office, and told him why he wouldn't get the job. "Muscle and Fitness/Muscle Builder cannot be Mike Mentzer Magazine, this new editor will be fair to all methods. You can of course have your column, and a page for Heavy Duty advice."
Mike didn't understand, but he now knew Weider was simply a spineless, honorless old man.
He also knew for the truth to prevail, he'd have to start his own thing. But first he'd do some work for Arthur Jones again.
As Mike, Ray, and their girlfriends settled into Florida, they were also shocked at what Nautilus had become. The Jones compound was now the size of a small military base. First Jones conquered the college football market, then the NFL, many teams attributing their winning to Nautilus programing. Jones also had his sights set on the women's market, winning over Victoria Principal, and in a major victory, Bo Derek. Both were Nautilus girls.
Mike and Ray were to give demonstrations, help develop new machines, and design training programs. Boyer Coe, also with Jones at the time, would work on demo films, manuals, and the like. Boyer also worked hard to get Nautilus in the high-end yuppy Sharper Image catalog.
Things did not go well for Ray though. After refusing to demonstrate a computer added Nautilus machine for Time Magazine reporters, fearing that he might overtrain or injure himself, Jones sent him and his girlfriend back to California.
A few weeks after Ray left, Mike grew bored, and decided he wanted out too. Much of his time at Nautilus was spent watching alligators and crocodiles.
Jones learning of Mike's wish to leave, just asked him to return the company car.
Mike tried to fill his days with more seminars, but he'd grow bored with this also. He could feel the gym winds blowing back toward him in a volume training direction.
The first issue of "Working Out" hit the newsstands in December of 1984. He drank huge amounts of coffee and went back to prescribed amphetamines to get it done. It was not a hardcore magazine, but a softcore one by design. You would not be embarrassed to set it on the counter of the grocery or book store. For the man or woman that wanted to be really fit, but not a grotesque cartoon.
Mike is being ushered in to meet with Krueger, the man who controls the money. The only thing that sits upon his desk is a Apple Macintosh. Mike is an Apple fan, his girlfriend once auditioning for their commercials. He notes that Krueger doesn't greet him all that friendly.
Krueger asks him a simple question - "Are you happy with this last issue?"
Mentzer doesn't understand.
Krueger points out page after page of Mike inadvertently and advertently going after the magazine's advertisers. Gyms, supplement companies, etc..... He also feels Mike's writing is too obtuse for the average reader. They can't sell it. Mike is told they won't be publishing anymore, the money is going elsewhere.
He is crushed by this.