JAGUAR has gone woke...

[Brenda Steunbeer]

Yep, another once great brand being driven down the drain by insane woke "DEI" managers:





All car production has stopped, they will be going full electric, with their only model scheduled to be launched sometime in 2025.
This is a teaser of that new model:





They don't communicate much about cars, which is odd for a car builder. Instead they focus on the LBGHTBLT+ "community", which they hope will be their new customers.
JAGUAR wants nothing to do anymore with their current buyers, they can go f themselves.

Seems like a brilliant strategy, or what?   

[AbrahamG]

You aren't Jaguar material anyway.  Piss off.

[Humble Narcissist]

Terrible cars anyway.

[Brenda Steunbeer]

Everything new at JAGUAR, they even ditched their great proud logo for this:





(They wanted their new logo to resemble a fashion brand, rather than a car company)


Their new customers apparently love it:





The man they hired to turn JAGUAR into a 200% uberwoke company:





Bodybuilding related as he clearly lifts!
He and his husband are fanatical "BLM" supporters, and dream of an all-pink LBGHTM+ car brand

https://www.dailymail.co.uk/news/article-14106133/American-marketing-guru-Jaguar-rebrand-BLM-New-York-British.html


Maybe we can start a GetBig poll on when JAGUAR will go bankrupt?

[Gym Rat]

Jesus, what a looney fucking embarrassment...
Woke Libturds, LOL. Hilarious and braindead...

[Brenda Steunbeer]

JAGUAR already wasted 634 million dollars on trying to turn one of their existing ICE sedans, the XJ, into an electric car:


https://insideevs.com/news/741582/jaguar-xj-ev-canceled-leak/


After spending all that money they changed their minds and stopped the entire project. The XJ (all versions) stopped production in 2019

The electric XJ prototype:





JAGUAR has been in financial trouble for many, many years. Amazing how their incompetent management just continues to waste money on ill thought out plans and projects

[Gym Rat]

"Electric Cars"  Bwah ha ha ha ha ha ha ha ha ha ha ha ha   

[Brenda Steunbeer]

JAGUAR have also changed how they depict the company name, this is how it looked in the past:




The new name, with strange mix of fonts:




I guess their old powerful logo was looking too masculin, and had to be replaced by a transgender style logo





It's big news in Great Britain, one of their iconic brands:


https://www.dailymail.co.uk/news/article-14107233/jaguar-rebrand-new-logo-ad.html


What were they thinking?

[Kwon]

JAGUAR have also changed how they depict the company name, this is how it looked in the past:

Looked very nice 1935 - 1945

Loved it!

[bhank]

https://www.jaguar.com/about-jaguar/jaguar-classic/e-type-reborn.html

If I could buy any car

[tatoo]

https://www.jaguar.com/about-jaguar/jaguar-classic/e-type-reborn.html

If I could buy any car

i love the e type.... ive got an 89 xjs v12... only 64k on it.. all original except the wheels and the hood ornament..

[bhank]

i love the e type.... ive got an 89 xjs v12... only 64k on it.. all original except the wheels and the hood ornament..

My mom tried to sell me her 67 a few years ago but I got the vette instead didnt want the maintenance headache. I would like to pick one back up eventually if my finances improve

I used to steal this thing as a teenager was really awesome

[IroNat]

Jaguar is owned by Tata Motors of India.

[Gym Rat]

My mom tried to sell me her 67 a few years ago but I got the vette instead didnt want the maintenance headache. I would like to pick one back up eventually if my finances improve

I used to steal this thing as a teenager was really awesome

Quite the respectful kid you must have been... "Stealing from parents", got it...

[bhank]

Quite the respectful kid you must have been... "Stealing from parents", got it...

It's not like I sold it for scrap. I would just take for a drive when my mom was out of town for business. It was fully insured

[joswift]

It's not like I sold it for scrap. I would just take for a drive when my mom was out of town for business. It was fully insured

fucking lying bastard, if you were on the insurance as a named driver then you had permission to drive it so you werent "stealing" the car to use

Fucks sake just die as soon as possible you kunt

[bhank]

fucking lying bastard, if you were on the insurance as a named driver then you had permission to drive it so you werent "stealing" the car to use

Fucks sake just die as soon as possible you kunt

Typically, every member of a household is covered for every car in the house. I did not have permission from my mom but absolutely the car was covered if I wrecked it. I have a 17-year-old stepdaughter if she takes my vette for a drive without my permission and wrecks it my insurance still covers it.

[38 returns]

spolit trust fund bitch

[robcguns]

Jaguar has always really sucked from a mechanical standpoint. Yes they made some nice looking cars and have a cool name/logo but just trash. Now it will be even worse if that’s possible. Let them burn.

[CalvinH]

What a fail it will turn out to be for them.

[Brenda Steunbeer]

Social media love JAGUAR's insanity     

Shouldn't the JAGUAR management work on cars that are reliable and that people actually want to buy? They seem more preoccupied with "diversity", "equity", "inclusion", "unified culture", "creativity" and "neurodiversity".

[joswift]

Jaguar has always really sucked from a mechanical standpoint. Yes they made some nice looking cars and have a cool name/logo but just trash. Now it will be even worse if that’s possible. Let them burn.

Aston Martin used to use Ford interior buttons

[bhank]

Jaguar has always really sucked from a mechanical standpoint. Yes they made some nice looking cars and have a cool name/logo but just trash. Now it will be even worse if that’s possible. Let them burn.

My mom actual got hers in the 60s so I remember all the mechanics and issues the car had over the years very difficult to even find someone qualified to work on it. That is why living at the beach with no jag dealership I said no to buying the car. Looks awesome drives awesome sounds awesome but too complicated under the hood. That is why a type E built by jaguar now with modern tech would be best. The car had a ton of power but 50 year old brakes and suspension was scary to push it

[Brenda Steunbeer]

It gets worse and worse with JAGUAR. Their new electric sedan coming next year will cost at least 150,000 dollars!
In fact, they don't even want to build any cars costing less than that:


https://www.dagens.com/autos/jaguars-new-direction-no-cars-under-150-000


Which seems like the wrong car at the wrong time. The electric BMW i7 isn't selling in the USA:


https://www.theautopian.com/a-dealer-is-selling-a-bmw-i7-for-29000-off-and-its-not-a-fluke/


Both Mercedes EQE and EQS sedans are sales disasters. In Europe and in North-America.
The resale value of the Porsche Taycan and Audi e-tron GT is terrible.

Why would an electric JAGUAR sedan do any better?

[joswift]

My mom actual got hers in the 60s so I remember all the mechanics and issues the car had over the years very difficult to even find someone qualified to work on it. That is why living at the beach with no jag dealership I said no to buying the car. Looks awesome drives awesome sounds awesome but too complicated under the hood. That is why a type E built by jaguar now with modern tech would be best. The car had a ton of power but 50 year old brakes and suspension was scary to push it

Just shows what sort of a relationship you have with your mother that she would take money from you for a car

If I had a car I would give it to family, I would never ask for money for it