More $$$ for IFBB

[1Patrick]

New division for women  .That is just great .Judges will be staying extra 3 days to judge this and Jim’s pockets get lot  deeper on NPC  and IFBB cards .

&t=1s&pp=2AEBkAIB

[LurkerNoMore]

That sounds like a cash cow.  (not).

So basically not a muscle will be in sight.  This is just a pretty name for the Stripper/Only Fans division.

It reminds me of a bar in Tokyo called Muscle Girls.  It is exactly what you think it is.  Except it isn't.  There aren't any real muscle on these girls.  And the "guidelines" they have posted are hilarious.

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  【 Muscle Girls User Guide 】

1.The Muscle Girls love to be praised！
Feel free to compare them to huge things, like Mt. Fuji, and refrigerators！

2.The Muscle Girls Love Protein！
Please buy them a cup of protein at the bar！

 3.The Muscle Girls love having their best muscles judged！
When you give the muscle girls tips , Place them by their best muscles！

4.The Muscle Girls run on encouragiment！

5.The Muscle Girls love to have a camera pointed at them！
Take lots of photos / videos and post them on social media！

6.The Muscle Girls are working hard to wards their competitions / shows
If one is in a cut phase、there is the possibility of  hypoglycemia 
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[njflex]

Watered down product

[1Patrick]

Every decent looking chick and soccer mom in the gym will be competing .There are 8 height classes and 4-5 masters divisions.Matter of time they’ll do something for men and money train will never stops.Bikini and MPD got gazillion competitors now add this to NPC Nationals and entire show will go on for a week.
Looks like JM follows Santoja’s model  .That guy has so many different divisions that probably someone in the family  is a Elite pro or knows someone who is. Also tons of kids divisions.