If you took money out of the equation, in regards to the Open division and Classic physique. If we're being honest, using the old judging criteria from the 80s and early 90s, only 1/3 of the active pros would be pros. They use drugs and oils to try to overcome structural flaws. This is where the freaks come from. If you can't dazzle them with beauty, Dazzle them with ugly. That's where the art left. We have a more low brow population as opposed to then, meaning they don't have the sophisticated pallet to analyze and appreciate a Great physique. They want mass, lots of mass. Big and ripped with offensive rap or heavy metal. It's ok to like what you like, but this shit killed bodybuilding. It's very easy to extrapolate.