Was Wes like he is today from the start of his Insta stuff? Or did he create an Insta character of sorts and over time he has become this nutcase character?
Here's a good early look at him -
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At a certain point, I think he saw that Piana and Kali Muscle were making good money with the ex-prisoner / wild muscleman schtick, so he ramped up the prison stories, and with that came the Alpha persona. He was able to coast for awhile. Then the prison stories ran out, so then the Alpha male life coach thing got pushed harder.
Also what happened in the last few years is his reddit turned against him with tales of him ghosting people, etc.... And then a lot more west coast and mid-west ex-convict youtube channels popped up with serious guys that started to "G check" him. Instead of ignoring it, he pushed into it in the worst way possible, and now we've got this snowball effect going on.