Go woke go broke …

[Coach is Back!]

https://x.com/olilondontv/status/1940056010443694144?s=46

Jaguar sales plunge 97.5% in Europe; after disastrous ‘Copy Nothing’ woke rebrand.

The company sold just 49 cars in April 2025 throughout Europe, following backlash over the companies rebrand.

Jaguar's Europe sales plunged from 1,961 units in April 2024 to just 49 vehicles in April 2025.

Source: European Automobile Manufacturers' Association (ACEA).

[SweetDaddySiki]

Best example I've seen of going broke after going woke. Just 49 cars sold in a year. WOW.

[IroNat]

Awful quality cars.

[Dave D]

I thought someone here said this was a political gimmick, that jaguar was bankrupt and this switch was to make a statement on the way out.

[Irongrip400]

I didn’t think they actually made cars this year. Seriously I thought it was a “see ya in 2026” type thing so they could retool the factories. Either way, the brand is done, damn shame too.

[Flexacon]

Jaguar are owned by some Indian conglomerate. Maybe they just hate being owned by them.

The 4d chess move would be for someone to make it worthless and then buy it back for pennies

[Palumboism]

We're here to delete ordinary.

To go bold. To copy nothing.

[sync pulse]

Jaguars have the reputation of inadequate cooling systems.

[That_Dude]

Awful quality cars.

While there was a time when this was true, and a much earned reputation it is not representative of the newer models...currently have an f pace SVR it's been rock solid. Really anything they've made in the last decade is quite good.

[jude2]

Best example I've seen of going broke after going woke. Just 49 cars sold in a year. WOW.

Agreed.