Kevin did a youtube recently where he claims joe weider confided in him that dorian was picked to win to sell magazines in britain. If true...
That's silly like the British market was going to yield so much revenue from magazines , Especially considering the US was the mecca for bodybuilding and it was niche market and even more so in the UK. It defies logic , Shawn Ray was on more magazine covers than Dorian by far. If Joe Weider was going to hand pick people to win he's be an idiot not to pick Lee Labrada, Handsome , articulate , College educated married family man with an " attainable " physique much more marketable than a pasty Brit who was a " skinhead " and disappeared back to the UK after every contest.
