It became less gay over time and sales dipped dramatically. Then it went kaput. Sad.
*I have the last couple of issues. The very last issue had Andrea Shaw on the cover. But a few issues earlier had that big black dummy on the cover- not Andrew Jacked but the other massive African guy, iirc he started a war of words with Nick Walker that escalated to them settling their *beef* on the posing dais. The black guy showed up aslightly leaner than a Big Mac with cheese and hasn't been seen since. Anyway, reading that issue on the plane was a rather shameful experience. I figured i would be able to proudly brandish the issue with Andrea Shaw and avoid the same embarrassment. Nope... piles of shame were heaped on me by the normies, silently judging my choice of periodicals, unfamiliar with the totally heterosexual world of bodybuilding.