Jaguar fires CEO after woke rebrand's catastrophic sales! "Get woke, go broke" i

[Kwon]

Jaguar fires CEO after woke rebrand's catastrophic sales! "Get woke, go broke" is undefeated.

Data is always trustworthy.

Consider two distinct campaign results:

American Eagle's Sydney Sweeney ad generated $300m in sales on one day and secured $65m in free media exposure,

whereas Jaguar's LGBTQ ad experienced significant repercussions with a 97.5% decline in European sales in April, plummeting from 180,000 units sold in 2018 to 27,000 last year. Consumer feedback is clearly visible.

[Humble Narcissist]

Maybe their marketing should focus on the car. Just a thought.

[oldschoolfan]

I wonder if jaguar will even survive it’s not like they ever sold a lot of vehicles to begin with

[Irongrip400]

I wonder if jaguar will even survive it’s not like they ever sold a lot of vehicles to begin with

Only if they bring back Don Draper as their creative director on the ad campaign.

[joswift]

they will have been given remuneration by Blackrock who have been funding major corporations to run diversity campagns and agreeing to cover their losses in sales.

That stopped in April

Same with all the black people on TV adverts in the uk (52% blacks)

I noticed last few days blacks are getting less and less
Two new Flash cleaning product adverts contain no blacks, its all white people, not even the token black husband

[Brenda Steunbeer]

Well, Jaguar actually stopped making cars alltogether. Hence the enormous sales decline.

Their only new product, an electric large hatchback with a Bentley pricetag, would be introduced this year. But it has been postponed to 2026.
Many dealerships have closed, the logo was regarded "too masculin", and Jaguar (JLR) wants to get rid of its old customer base: white heterosexual males.
Do transformers buy a lot of new expensive cars? No idea, but probably not.

Insane topmanagement at JLR - JaguarLandRover. They should be arrested for deliberately destroying such a great brand.

[IroNat]

https://en.wikipedia.org/wiki/Jaguar_Cars

"Ford owned Jaguar Cars, also buying Land Rover in 2000, until 2008 when it sold both to Tata Motors. Tata created Jaguar Land Rover as a subsidiary holding company. At operating company level, Jaguar Cars was merged in 2013 with Land Rover to form Jaguar Land Rover as the single design, manufacture, sales company, and brand owner for both Jaguar and Land Rover vehicles.

Since the Ford ownership era, Jaguar and Land Rover have used joint design facilities in engineering centres at Whitley in Coventry and Gaydon in Warwickshire and Jaguar cars have been assembled in plants at Castle Bromwich and Solihull. On 15 February 2021, Jaguar Land Rover announced that all cars made under the Jaguar brand will be fully electric by 2025."