.....dudes, a MAJOR way to get bodybuilding 'popular' is something that's been batted around for years....a REALITY tv show. Sad, but true...look what it did for UFC, Pride and all that!
I can't see how the folks in the know couldn't put together a compelling reality tv show about contest prep for amateurs. The only thing is that there wouldn't be the games aspect, like The Contender and all that. But who cares? You can have them doing all sorts of entertaining shit!
Do you know how many friends of mine who aren't into pro bodybuilding, but loved the Bob Chick War for the Worlds? MANY....and that was done with minimal scripting!
That's the future, in my opinion. Work on that angle 240 and you won't be selling 300 dollar websites for a living, I promise.