The gist of these silly Animal (Universal) ads is that it takes this type of boorish, fiscally irresponsible, and utterly stupid behavior to be a champion bodybuilder. That is completely ridiculous.
Again, I refer you to the examples of 4-Time Mr. Universe, Bill Pearl, and 8-time Mr. Olympia, Lee Haney.
They didn't treat their loved ones like garbage, live in a rat-shack, or make bone-headed financial decisions all for the sake of bodybuilding.
Since when did squalor and selfishness equate to desire and dedication?