As for John Q, in the most touching moment in the film, Chris Cormier was mentioned. The kid was basically on the verge of death and he praised Chris. Chris said that particular scene brought him to tears. When you think about how little bodybuilding is mentioned in the mainstream coupled with the fact that Chris was mentioned in the most touching scene in the movie, I can understand why Chris was moved by it.
It put pro bodybuilding in the best possible light in my opinion. Pro bodybuilders admired by a young fan, just like baseball ,b-ball, football, soccer, etc. Nasser said something about getting bodybuilding more of an image like a reg pro sport would be ideal, (he was not refering to this movie) and he was right.