Our listenership comes from various outlets:
1. Live broadcast on ProBodybuildingWeekly.co m
2. Live broadcast on Bodybuilding.com
3. Podcast subscribers (iTunes and other podcast providers)
4. TPS Radio (an online radio station)
5. On-demand replays (includes various places that offer the archives)
Typically, the "Live" audience is only about 20% of the total listenership. The "on-demand" replays are much more accomodationg for listeners in the various world timezones. Our advertisers are provided with audience reports that are generated by a 3rd party service that tracks the numbers. The average show registers approximately 40,000 "on-demand" requests during the 7 day period that follows the weekly broadcast. Additionally, The podcast numbers are surprisingly strong (roughly 25,000 podcast subscribers). One of the biggest surprises have been the large percentage of international listeners.