Bodybuilding.com Sells Controlling Interest

[Lift Studios]

Bodybuilding.com Sells Controlling Interest

Private equity money continues to flow into the industry. Case in point: On June 30, Boise, ID-based Bodybuilding.com sold a controlling interest to Lancaster, PA-based equity firm Milestone Partners.

Terms of the deal were not disclosed. New York-based investment bank Goldsmith Agio Helms represented the sellers in the transaction.

In addition to its namesake Website, Bodybuilding.com operates Athletes.com. Both sites sell nutritional supplements as well as fitness equipment and apparel. The company, which has been growing at a rate of 75% annually since 2001, expects sales to exceed $60 million this year.

The company was founded in 1999 by Ryan DeLuca when he was 21 years old. This year DeLuca was number 5 on "Inc." magazine’s list of the top 30 entrepreneurs under 30 years old.While Milestone acquired a controlling interest, the DeLuca family will retain substantial ownership.

According to Jim Clancy, a director with Goldsmith Agio Helms and lead banker on the transaction, Milestone will help Bodybuilding.com improve its sophistication in terms of systems and infrastructure while supporting the editorial content in the company’s Websites. Milestone has set a target revenue of $150 million within a few years.

http://multichannelmerchant.com/news/Bodybuildingcom_sold_07052006/

[Ron]

Controlling interest - but according to sources - nothing will change in terms of the operations and who is operating the business and activities at the company. But in six years, they have definately made an impact in bodybuilding!

[mikediesel]

So does this mean bob chick will have more free time on his hands, log on to getbig and start getting own3ed again?

[Manninen dude]

"..expects sales to exceed $60 million this year."

                             

[Tre]

Ryan Deluca is another guy who continues to impress me.  I'm happy to be a part of the growing sales, even if I only contribute to 0.1% of them.

You're spending $60K on supplements this year??

[IronMagazine.com]

Wow, first Bulknutrition.com and now Bodybuilding.com.

[Tre]

Wow, first Bulknutrition.com and now Bodybuilding.com.

Do these guys see any writing on the wall with respect to impending federal government regulation?

If so, kudos to both for getting out at the top...and being able to 'retire' by age 30.

[IronMagazine.com]

Do these guys see any writing on the wall with respect to impending federal government regulation?

and what would that be? 

[MiniMike]

Glad to see Ryan has been so successful with bodybuilding.com

I went to high school with him and it's crazy to think I used to sit next to a future millionare. We were in I think Physics class together. He was always a cool guy and I'm glad for him.

[jaejonna]

Monster Deletion on the Previous Thread with the same title....


Hey Bud....looks like its going to rain huh

[IronMagazine.com]

No, but I'm an affiliate partner and I generate about that much in annual sales for them. 

if that is true maybe you should consider starting your own online store.

[IronMagazine.com]

The good thing about the current situation is that everything is automated so I can take a month off as I did and the sales will keep coming in.

But I do know there is way more money in going solo.  If you have any advice for my website, let me know!  Maybe we can work together somehow.

yup, affiliate programs are great, I do well on IM with ebooks, but like you said you're only going to make so much, in the end it is the company that your an affiliate for is the one that makes it big, not you.

well, I checked you rankings, not too bad, but I find it hard to believe you send them that much traffic. but if you really are you should look at other types of affiliate programs or having your own store.

[JediKnight]

can i buy stock into bodybuilding.com,,,what is the symbol for the stock if there is one?

[IronMagazine.com]

By the way, alexa is useless for measuring traffic stats.

it's funny how many people say that about Alexa yet so many use it to judge a site's traffic. I believe it gives a good ballpark estimate of where a site stands in popularity.

[Undercover Supp Guy]

it's funny how many people say that about Alexa yet so many use it to judge a site's traffic. I believe it gives a good ballpark estimate of where a site stands in popularity.

Yes, true..