Had bodybuilding remained where it was in terms of mass, cerca late 80's, it would most likely not been such an easy target.
The blame is mainly with the head judges and those in charge of NPC and IFBB (Team Manion and DeMilia).
But the media has a part in it too. MD had a Freak award at one Olympia. Kovacs was pimped by Musclemagtech in the late 90's. Rühl or Darrem Charles, we all know who has the most pro wins of these two, but who gets more publicity?
How many pro BB's are getting sponsorship deals with regular businesses today in comparison to in the late 80's? Why should you pay a BB to represent your nutrition company, when there are more attractive athletes, in PR terms, in other sports? Track and Field, Extreme sports, Ice hockey, Tennis, Golf (!), Motor Sports, Football, Ovalball...
Would bodybuilding survive without the mass monsters?
I think the question should be, can it survive WITH the mass monsters?
Bring back the physiques of Nubret, Arnold, Mentzer, Coe, Jeff King... There would be a difference. I don't think homos who wants their toyboys as big as possible should be allowed to set standards.
YIP
Zack