I don't think Joe Weider was as big on steriod use as he was gay4pay. I do believe that he is officially the founding father of bodybuilding's gay4pay community and has sponsored many great athletes for the mere price of their dignity. He's also well known for innovations in the anal lubricant industry which can double for posing oil if the need is there. I'm hoping Vince "Shades of Dorian" Goodrum will chime in and give us more insight on the varied uses of anal lubricants and the bee pollen/anal lube stack that he's often quoted for mentioning them for their being responsible for the dramatic improvements to his physique.