If the BB would cake off the industry like football players, they would earn a minimum of like 750,000 an Olympia.... think about it, thats like thier whole SAESON worth of work....some guys are so good that they dont even need to play the regular season!! (Jay, Ronnie,Dex) The winner should earn at least 10 mil and that is being conservative. I think that baseball, football, and all the other sports sell the experience of the team though merchandising, events, and advertisment. Bodybuilding sells health!! People are going to want to be healthy, obesity is on the rise. More people are going to subsequently want to go to the gym. If we had a Mr. Olympia which appealed more to a larger audience, but not as a genetic mutant...but a picture of health, beauty and strength. I think that the industry can elevate superstars on a broad scale. But there has to be like a Micheal Jordan, Lance Armstrong or Tiger Woods type individual that will cause people to all notice. Arnold was as close as the sport got and he knew where the money was.