Repetrope is not exactly making a fortune on the VHS & DVD films they sell. They're doing well enough to keep going. They offer a free DVD or tape to anyone involved in the show, & a discount on other films if they want them. They also have made the national reputations of many competitors. It's not like the mags cover these shows anymore (the top NPC show, the Nationals, gets exactly two mag reports annually--in MD & FLEX). Without Repetrope, no one would know anything about the contests other than a list of placings.