Fred Berger (CEO of HardBody Entertainment and Title sponsor of the Olympia) came on
Muscleradio.com in the last segment and announced he was excited to have an alliance with Muscle Radio. He went on to explain about Hard Body Ent., Road to the Pros and title sponsorship of the Olympia. Fred is in the retail business for the home improvement industry which has evolved into service business with close to a thousand employees. He wants to make things affordable for the fans and is looking to attract bigger sponsors for the industry.
They are going to have a live webcast at
http://www.hardbodyentertainment.tv of the Olympia. 2 hour purchase for $12.95 or the entire weekend for $24.95 and it will be available on demand after the Olympia. Press conference, expo, mixed martial arts, fit model search, prejudging (men and women), everything will be covered. There will be live cameras around the expo, getting interviews with people and various companies. They also have a partnership with AMI to put on the Fit Model Search - $150,000 in cash and prizes.
http://www.fitmodelsearch.com Hardbody Entertainment will also be putting out DVDs of the Olympia. Pre-puchase special during and the week after the Olympia for $19.95 and $24.95 there after.