It's exactly what I thought it would be, nothing more, nothing less...stating the obvious would accomplish nothing.
The only people thinking this would be some sort of "competition" for the IFBB, are PDI supporters that have wishful thinking, and that are anti-IFBB...
The bottom line is...If Wayne thinks he has some sort of market to draw off of...all the power to him.
I don't personally believe there is enough talent pool to draw from, or enough supp companies willing to support it, for it to continue (at least not here in the states) maybe Europe would be an option...