We saw it a few weeks ago. BSN was on the spot where Xyience was, and soon, the rumors were abound. BSN is very interested in the UFC.  This week, we learned that BSN and the UFC signed a multi-year agreement together. Here is some of the press release. 

BSN is proud to announce a multi year partnership agreement with the UFC. BSN’s CEO Chris Ferguson comments on the partnership “I am proud to announce that BSN is now the official nutritional supplement sponsor of the UFC. MMA is the fastest growing sport in the world today, thanks almost entirely to the work that UFC has done over the course of the last five years. We are excited to be aligned with an organization as prestigious as the UFC and are eager to stretch our brand with this partnership by showcasing our product line which include No-Explode. I want to thank everybody at the UFC for their efforts and their continued commitments.”