One time they said that the television will kill the radio.
Then they said that the video tape machine will kill the movie industry.
Then they said that the CD and tape machines will kill the music industry.
Then they said that the internet sites will kill the retail stores.
People told me that multi channels and video games will kill the books that people read.
None of this happened.
Things adapt. Magazines have a unique place, and I still subscribe to a number of magazines, both bodybuilding and non-bodybuilding related. Sometimes you just want to read it on your own level, your own time, your own place.
While magazines cannot give you up to the date and current info, they can give you a retrospect, quality pics, and a storyline that is cool to read, and which I look forward to each month.
Now, as for bodybuilders running the magazines, if they can, it is great. But like any business, you don't need to be a member of that sport to run a successful magazine, whether it be football, basketball, or anything. But you do need to be knowledgable and understand whatever you are doing.
Well said mate.
There is definitely a place for magazines. Computers are inconvenient. With the exception of laptops, you can't just pick them up & take them anywhere. And even laptops are a pain. They run low on battery, you can't keep them out of your sight in case some bastard pinches them, you have to be careful not to drop them or spill shit on them.
Magazines are cool. You can fold 'em up & take 'em anywhere. If you misplace it, spill something on it or whatever, you just buy a new one.
They are cheap, convenient & disposable. They won't die.
The Internet is obviously the way to go for up-to-date info, but you can't stick a computer on your fridge door or gym wall for motivation.
Rip a page out of a magazine, pin it on you fridge for motivation. Awesome!
Everything has it's place. Magazines have theirs.
As for BBers writing their own magazine, well, as Monsta said, Australia has it's very own magazine that is run by Aussie BBers, for Aussie BBers.
I am the proud publisher/editor. Our first issue was released on 1st June and the response is far & above anything that I had expected.
We have no qualified people involved with the magazine, just local BBers. Everyone tells me it's the best magazine that they have ever seen. BBers know what BBers want. No bullshit 'How to grow big arms in 10 workouts' kinda crap. Contest reports & profiles are the mainstay of our magazine. We just want to see photos of the comps & reports on how they went. A couple of profiles on local champions & we are happy.
It's easily the best looking & most informative Aussie magazine on the market.
You guys should do something similar. There is too much crap in BBing magazines these days.
Cheers.
Craig.
www.hardcoreaussiemuscle .com.au
