New York Post
WEIDER FAMILY MAY SPOT BID FOR FITNESS MAGAZINES
October 13, 2006 -- THE Weider family - the vitamin kings who started and sold a magazine empire - are expected to play a behind-the-scenes role in buying back the muscle mags that David Pecker's American Media is putting on the block.
The family at this point wants to be a backer, but not the outright owner again, Media Ink has learned.
"We'd be open to partnering with the winning bidder, but we're not interested in operating them again," said Eric Weider, the president and CEO of Weider Health and Fitness.
At least two friends of the Weider family are expected to bid: Former Gruner + Jahr USA President Russell Denson who briefly headed Weider Publications and still serves on the Weider board, and Tom Deters, a one-time head of the enthusiast/muscle titles.
The titles include Muscle & Fitness, Flex, and Muscle & Fitness Hers.
