Phil Heath is just like every other next great in any other sport.  People love to support the next champion prior to the championship for a multitude of reasons.  Biggest reason is "I was a fan before any of you, I knew it all along"  If Phil has staying power (no injuries, good health, desire to walk the wild side), he should be a consistent top tier star, but forget about Olympia status.  If Flex Wheeler couldn't nab it, Phil sure won't.