Well let's look at what Jay offers as far as a PR standpoint, A. Something the last "champ" lacked, education and the ability to understand him when he speaks, so will be a good spokes man, B. He does have that all american look, blond and blue eyed, I know the jaw jokes will start now, but whatever, he will appeal to more people, C. A family man with family values, blue collar, kinda like the everyday man who beat the unbeatable champ. But let's be serious, bb will never go "main stream", the average person does not want to look like that, so really will appeal more to the die hard or average fan, actually the "average" person does not even understand why we do what we do, lift big, they don't get it, they don't enjoy the pain or glory of lifting heavy weight or the dediction it takes to get big, only the freaks like us get it.