Why is it that none of the athletes are paid for their roles in the Battle for the Olympia DVD's? The producer gets to keep all the money that is made off the sales. After all it's the pros who make the video worth buying. I think these guys need to hire agents.
The real reason is that the Mr. Olympia contract requires all competing athletes to participate in the BTFO video without compensation. Perhaps Cutler or Coleman is able to negotiate themselves out of that provision, but none of the other guys have the leverage to do so.
No sign contract, no compete in contest.
No compete in contest, no more sponsorship.
No more sponsorship, no more money.
No more money = gay for pay.
Hope that helps.
Special "Breakdown" Ed