Q&A with experts/Pros/trainers
Discount supplements (that's a good one lol)
Supplement reviews based on real-life experiences by people who have used them, not people who are selling them 
Informative articles that are not too long and boring
Interactive training advice/information (it sounds good, but I don't really know what it means
)
Hot chicks 
All good ideas...
AJ, one thing that i think no bb related web site has ever had was like an "intervention" tv-show. This could be done on a very low budget. Basically take two "experts" one who is REALLY big and buff and one who wears that long doctors jacket. Then you have your "victim" people could send their friends and such and basically here's how it would go:
1. They make him/her feel comfortable about being there.¨
2. Next they would start pointing out what is wrong with their bodies...
Like the big guy would say: "your arms are so small, that you make me sick! Like what the fuck is wrong with you? Don't you know that you look like a 14 year old chinese girl? Why don't you have any kind of chest? Don't you realise that if you wont get at least 100 lbs of muscle mass more than you now have you are not worth anything as a person? You are not even an human! You look like a twiggy alien cock eater! you make me sick! If i was you i'd never leave the house so that my family would not have to ashamed of me!
3. Then the "doctor" would start to point out all of these weird "medical" conditions he might have, because for instance you don't bench enough. He would say that, i think you might get brain cancer, that is if you already don't have it. You are going to get constant violent diarrhea, because you don't eat ten times a day. Then they could aggravate him, by saying stuff like: "we spoke to your wife and he tells us that you are impotent! That you haven't had sex with her in years and that's why she smokes crack with Carlos and Tyrone and let's them gang bang her!"
4.And by then the guy would go apeshit and the Dr would throw a glass of water on his face and these two insane sized security guys would dragg him of the set while cameras are filming.
5. Then they would have an closing speech like in Dr. Phil and the big would go see that kids if you can't drink six protein shakes a day you might grow up to be like that, sad, sad, man...
Plus, the "doctor" would gives his "recommendations" which would be insane cycles: like 3000 mg test per week, 250 mg tren per day, 300 mg anadrol per day, 1 500 mg of deca per week. Cycle lenght indefinitely. Diet 8000 calories per day.
6. The name of the show could be: "Health, mind, body, soul."