People go to the gym that is the best deal and/or best suits their needs.
People do not care if it is "Powerhouse" or "Golds" or "Elite Total Shitness"
Many small gyms in my area are already converting to MMA.
Why on Earth would someone pay money to build your brand?
Exactly. Smaller gyms that are converting but don't know how to make money doing it. It is a fact that more than 80% of privately own gyms fail. So you are very wrong about people not caring what gym they go to. Those small gyms you refer to that are coverting have very few members and are barely making it and statistics show they won't be around long. As soon as a bigger name gym comes to town and offers more and better than they have or even the same, that small gym will close. That is a fact. Also small one owner gyms don't get near the discounts for equipment like we do. Not even close.
There are many advantages of being part of a "chain". And what makes us different is the contacts and the fact that we have the most experience and defintiely the success to support our Licensees. All other gym chains built their foundations on what we developed. Our team is the "originals". Can't dispute that at all. Can't dispute that Gold's Gym was the # international gym chain in the world and the merchandise could be found in more than 13,000 retail outlets worldwide. You can't beat our experience or knowledge in the industry and no one has the connections and ability to get exposure. And when you say "build your brand" you are so off it's unreal. The reason to to it is to build YOUR brand. You are part of it. I hope this helps.
Why are you using the same font as the golds logo?? Seems like a nut hang to me...but what do I know...
The reason is we made that font style famous around the world. When someone sees who is involved with our company the first thing comes to mind is Gold's Gym. Nothing wrong with that. In fact it has secured interviews in 13 major publications starting in January. So yea, no problem here. Looks like we are using what is successful.