Carmex (Carma Labs) is a great company too (good to their employees, community, etc.). They were a customer of mine at one time.
The cherry flavor is brand new this year. As convenient as the sticks and tubes are, I'm convinced the original stuff in the little pot works best. There's lots of uses for it besides lips. Check out their website. They also have a weekly free sample giveaway. It's under the "contact us" section. carma-labs.com