Just pass the word out cause honestly when i first thought about taking creatine the first thing alot of people mentioned was Cell Mass and I went through a whole jug of it and i didnt like it so i stopped but because of what i now realize as great marketing alot of people buy into BSN and in not saying that it is or isnt all quality but alot of people can get tunnell visioned being like well if this one thing seems good then they all should be...not to mention it looks like BSN is in a world of shit right now anyways...