HA HA HA Yeah but what if his Musclephone going off is what led to his accidentally riding off the cliff! 
THANKS AGAIN, MUSCLEPHONE!   
lol
MAYBE.... maybe he was actually a member of muscle phone, think of this, he's happily sailing down the street in his thong, phone rings (I leave it to your imagination where he "tucks" in his phone 

 ) it's the unmistakable musclephone ringtone...he crashes and dies.
THANKS A BUNCH MUSCLEPHONE