So, we can assumed you've planned for a potential decrease in clients, correct?
Surely a wise business person would not state that others have prepared for "this," but formed no preparation of their own.
Yes, especially in my business. Our slow periods for PT are usually summer, when kids are out of school and people go on vacation and of course Christmas holiday. But when we are down in those slow times, that's when our boot camps pick up and about March or April we start an ad campaign for out kids camps.
This year we are targeting a new market........golfers. With summer coming up, they're will be alot more, and a lot more golfers means more problems health wise (shoulders, knees, lower back, etc), my job is to convice them by losing weight combined with golf specific strength training, they will be more fluid in their motions, stronger in their drives and generally get around the course better and to encourage walking the course as opposed to riding. To walk a course is an average of 3-4 miles and since most courses are uneven (hills, mogles, valleys) peoples conditioning will improve as well. On course nutrition will also be addressed.
Just recently I joined a local country club, we meet once per week for a round and meetings once per month. Last week at our meeting I was introduced as the "new guy" in front of 200 members with a plug by the president of the club for my business. That night I handed out about 20 cards. They see me enough, they will build trust.
