then run like hell everytime you see words like this
Discover Secrets To Immediate Success!"
there are no secrets there is no immediate success
Yep. Vince is correct too.
People think they'll make a mint merely by having a web presence, and nothing could be further from the truth. For the most part, if you can't sell it offline, you're not going to do well online. There ARE exceptions, of course.
One of my latest client's e-commerce site isn't doing as well as he anticipated with regards to sales figures. Of course he figured as soon as he had some exposure he'd retire off the income he generated from his site. I explained to him how e-commerce would work with regards to proper advertising, both on and off the net, and that it would take time for results to appear. His products isn't one that appeals to a large demographic either, and is more suited for a small-medium sized niche.
I explain this to my clients prior to setting up their e-commerce sites, but they still hold on to their unrealistic expectations. Then again they probably think they'll win the lottery any day now too.