There's so many numbnut white trailer thrash people out there that will always buy WWE merchandising whether a popular wrestler is heel or face. $$$ shouldn't make a difference if Cena goes heel. Creative needs to make it happen to build interest and acquire new fans.
The WWE sucks so bad right now, it's really unwatchable. The PG shit has got to stop or Vince will really start losing bigtime money.
The PG stuff is just fine. At the end of the day, it's about the feuds and the action in the ring, not about cussing.
The two title matches at WrestleMania appear to be set:
World Title - Edge vs. Alberto Del Rio
WWE Title - Miz vs. John Cena
I don't know why they brought Christian back last night to save Edge from Del Rio. It's bad enough that they didn't build up the feud more, between Del Rio and Edge. Edge was still piddling around with Dolph Ziggler, after the Rumble.
The Miz-Cena match has more roots to it. So, it will likely be the last match at WrestleMania. Unless they put Rock in the mix to stir things up, Miz can kiss his title goodbye, as this will be the 8th straight championship match (and the 7th straight World/WWE title match for Cena at the big dance). And he's only lost ONCE: The Triple Threat Match at WM 24.
Heel champ vs. face challenger.....you know the routine.
One thing I'd like to see happen, if they don't plan on having Cena win the title, is to have Rock keep Cena from winning, only to have Jerry "the King" Lawler (fresh off a MITB win) cash in the briefcase on Miz and win the title. Then, he can retire the next night as champion, set up a tournament and have Rock and Cena in the finals.