Press Release
June 1, 2011
Ronnie Coleman has announced that he will be rolling out his very own ecommerce solution on June 25th. His website, RonnieColemanNutrition.c om, will feature a wide selection of supplements, as well as advice and articles to help people reach their health and fitness goals.
Ronnie Coleman, in case you don’t know, is one of the towering pillars of the international professional bodybuilding world. Having won the title of “Mr. Olympia” eight times in a row, and boasting 26 International Federation of Body Building wins, which put him in the Guinness Book of World Records, Coleman is uniquely well qualified to speak out on which supplements devlier the best results and what techniques people can use to reach their goals.
Having an ecommerce solution to market your unique goods and personal brand seems to be a celebrity right of passage nowadays. It seemed totally natural when Lady Gaga, with her much-talked-about creativity would team up with companies like Gilt Groupe and Polaroid to get products on ecommerce solutions. Oprah’s huge audience gave her a massive outreach for her ecommerce solution.
Ronnie Coleman’s ecommerce solution will be taking a page from these books. He already makes regular appearances at gym openings and other events around the country. Combine this with the nearly endless number of health and fitness magazines he’s been on the covers of, and you have a recipe for a known name and face in many major markets. He also hosts an annual “Workout Weekend” in Arlington, Texas. His bona fides in terms of being a record-setting body builder also make people more willing to trust his word regarding the supplements and techniques that he endorses.
Coleman has tapped Mitch Gould, a seasoned sports nutrition marketer, to be the president of the company he’s formed (Ronnie Coleman Enterprises) to oversee the ecommerce solution and related business elements. Gould has more than two decades of experience selling sports nutrition products. He’s worked with a slew of big names in sports and entertainment, including Steven Seagal, Hulk Hogan, and Chuck Liddell. The ecommerce solution will be officially unveiled at an exclusive event on June 25th, at Baccio Restaurant & Lounge in Delray Beach, Florida.
