The man is scum.. He uses people's greed, sloth, envy, pride, gluttony, anger and lust to put them under his hold. Read every promise he makes to any group or subset of the country and you will see it. His appeal is now purely negative, in the sense that he can only get support from those with something to gain from his continued residency in the WH.
And only gain it at the cost of someone else's loss.
Think about it.