one fringe group (...led by M.D. Rabbi Alam, a professed 9/11 truther who has pushed controversial anti-Semitic conspiracy theories about the attacks) announces a march, in which maybe 100 people might show up, and the right wing media (Breitbart et al) freak out.
It was named the million Moslem march at first. Not sure if the name was changed due to low expected turnout, or if it was due to pressure, but the reason it is being done today, make no mistake, is to get people's attention and be dicks. Much like those idiots that go open carry in a park, let the cops come, and then film the confrontation and ask "why are you harassing me?" People know what they're doing when they set shit like this up.