Say what you want about Schizzo, but he provides a lot of cannon fodder for the board. That's something nice that most gimmicks won't do for the board.
Kind of like the way Fat Panda did, but without the overt angry daddy issues that Fat Panda displayed with aplomb, which really started to grate on everyone's nerves.
I much prefer Schizzo to Fat Panda. Both posted pics in biblically unholy condition, both provide ample opportunity to be the board whipping child...there's lots to love (literally, and metaphorically speaking, if that's your thing...no homo), and I think he makes it more interesting if you frame up his persona for what it is and don't try to over-complicate it.