A new video ad from luxury automaker Bentley was shot exclusively on Apple's flagship iPhone 5s.
And get this, the footage was then subsequently edited entirely on Apple's iPad.
The ad, which is called "Intelligent Details," comes off as a high-end short documentary that doesn't appear to have been produced entirely on the backs of mobile devices within the iOS ecosystem. But that's exactly what we have here.
So how did Bentley pull it off? At the end of the short video, there are clips of the production process, which suggests a surprisingly smooth and clean filming and editing process.
Well done, indeed, Bentley.