The Olympia in Vegas was a great idea. Before it was in Vegas, the Mr. Olympia contest was always great, bringing in the crowds wherever it went, but the expo was extremely small. I remember in 1997 in Long Beach, California, there were only about 15 booths there, all lined around the venue. Small host hotel, etc.
Once the Olympia was moved the Vegas, and you have a city with a more permanant place for an expo, you can get more sponsors, which in turn can get more booths, which people can make a full weekend of it. Bring in a press conference, Meet The Olympians, seminars, and more, and you have a great weekend. Vegas, with its thousand of hotel rooms, is a great place, not only to have fun for the Olympia, but to enjoy many other things.
Moving it internationally or around to other cities means you may lose the experience and familiarity for the sponsors. Before moving the Olympia, I would see how other pro shows do in each city, and if they fare well.
The Olympia in New York? In Chicago? Perhaps. Should be interesting. And maybe that is what they will do in the future. But Las Vegas is a city that many people love to fly into - and always has good weather. Even in Canada, how many sponsors would go there, where even the products showcased are required to be in English/French.
Now how to make the Olympia bigger is a question that people have been asking. The difference between the Arnold and the Olympia is that the Arnold has now brought in many, many different sports in the same weekend. Cheerleading, table tennis, archery, 5K run. This year, they are moving the martial arts to the Nationwide Arena, which means all three major facilities in Columbus will be used. They also have an army of people helping them in Columbus, plus probably help from the city of Columbus, security, etc.
If the Olympia wants to be bigger, then they need to bring in a number of new sports to the expo, which they can, making the Olympia Weekend the premier event in many sports. But so far, with last’s years Ultimate Fighting cage, and some strongmen competitors, they have chosen to keep the event bodybuilding and fitness oriented only.
Imagine what can happen if they decide to bring in 12 other sports, making it truly the Joe Weider Olympia Weekend for various sports. The audience and the people going to the O will increase by the thousands. Like the Arnold did. If you remember a few years back, the Arnold’s expo was at the Veteran’s auditorium. There was no convention center a half mile away.
So while people are complaining about the Orleans and the Las Vegas Convention Center, in the future, that entire convention center may be used, in an event larger perhaps or equal to the Arnold. Two great weekends and shows - one on the East Coast in March, the other on the West Coast in September/October.