Bob isn't marketing himself very well. He is totally overexposed. The hate factor is setting in quickly.
It's nothing personal. That's just how it goes when you put yourself out there.
More isn't better when it comes to exposure.
You know who does it well? George Clooney. He just does his thing and is understated.
Bob needs to lay back and quit portraying that he's so great and better than everyone else.
And now here's Dan-O with our counterpoint:
wtf are you talking about?
Who hates Bob besides a few dumbasses on getbig? He's a cool guy... intelligent and articulate... Bob's doing a helluva lot more to market himself and promote bodybuilding than most other meathead pro bodybuilders who sit with their thumbs up their asses and whine about how bodybuilding doesn't pay the bills and they've got families to feed, etc.

George Clooney, on the other hand, is a bona fide dumbass.
You may now return to your regularly scheduled programming.