Agency or client side.
Both,but my CV leans toward agency and that is what I prefer. I'm agency side now, but I worked at Smart Water a few years back. My last agency before the one I'm currently at was Interpublic. My primary account there was Microsoft and then I ended up moving to Microsoft. I've talked about how I would like to start my own firm on here before, but if I don't do that by the time I'm 45, I will probably focus on client just for stability. I have intentionally transitioned out of positions/companies on an almost yearly basis, though.