Total crap. Deadlifts should be incorporated into all lifting programs. Deadlifts, reverse hypers, rows, chins, etc. should all be included. Complete nonsense that only powerlifters deadlift. The only ones that don't deadlift are simply too lazy to do so because they require more effort than anything else. I suppose nobody should squat as well. This is just what lazy people want to hear though. Now, tout the benefits of not squatting.
This^^ Dont have to go real heavy, keep back straight and upright, do them correctly, you wont be Christopher Reeves (dead).
Overdoing it, not knowing how to DL (like most young tools on facebook with their hunched over cat spine), accident waiting to happen...