That was such a stupid show...There is no better measure of how strong some one is than the classic Olympic three...clean, snatch and military press.
I said "snatch"
Not necessarily disagreeing, but technique matters just as much in those lifts.
Hoisting a jay cutler does not, and is more about raw strength
Unless you're in the sport, Ol and Powerlifting are boring, hours to watch some guy do two or three lifts. And the average person doesn't really understand weights, especially back then (#400lb? My uncle Cletus who works down at the Piggly Wiggly, did that in High School before he threw his back out).
Some guy running with a full sized fridge on his back wows the eye, and is instantly understood as heavy.
Also fuck Columbu. He's the reason they didn't hold the WSM in the States for a number of years, and part of the reason why big TV left covering strength sports.
He sued everyone and got rich off of that fall, Somewhere between $1-1.5 million in early 80's bucks he made off of it.