MuscleTech doesn't do bodybuilding anymore?

[ProudVirgin69]

MuscleTech used to be the biggest name in bodybuilding supplements... Jay Cutler, and Phil Heath both relied on them for their nutrition.  They used to make hilarious supplements like Gakic, Anabolic Halo, and Nitro-Tech.  They are the progenitors of this hilarious image:


I looked at their website recently to see what the latest in supplement tech was and they've totally changed their look!  

Henry Cavill, the guy who played Superman, is their sponsored athlete.  Not a bodybuilder to be seen on the website.  Everything was fairly subdued, none of the supplements were TOO gimmicky, nothing like P-Anator70 

Was Phil Heath leaving them in 2014 their downfall?  Or is the bodybuilding supplement world just not profitable like it once was? 

[Gym-Rat]

MuscleTech used to be the biggest name in bodybuilding supplements... Jay Cutler, and Phil Heath both relied on them for their nutrition.  They used to make hilarious supplements like Gakic, Anabolic Halo, and Nitro-Tech.  They are the progenitors of this hilarious image:


I looked at their website recently to see what the latest in supplement tech was and they've totally changed their look!  

Henry Cavill, the guy who played Superman, is their sponsored athlete.  Not a bodybuilder to be seen on the website.  Everything was fairly subdued, none of the supplements were TOO gimmicky, nothing like P-Anator70 

Was Phil Heath leaving them in 2014 their downfall?  Or is the bodybuilding supplement world just not profitable like it once was?

they sold the company and went more mainstream (gen-pop)

their free-acid hmb is a decent supplement for natties, though too expensive (liquid-caps)

[GymnJuice]

The bodybuilding community has caught on to the supplement scam so they need a different look to cater to a different audience. Most gym bros now know you don't need fart powders within your 15 minute post workout anabolic window. A gallon of gatorade and a nutrition cocoon will beat that any day of the week.

[Gym-Rat]

The bodybuilding community has caught on to the supplement scam so they need a different look to cater to a different audience. Most gym bros now know you don't need fart powders within your 15 minute post workout anabolic window. A gallon of gatorade and a nutrition cocoon will beat that any day of the week.

i think supps in bb made a huge comeback thx to the IG crowd
kids still think they will look like ray cutler after downing a tub of his isolate
people still making many millions off gullible twinks
fouad is killing it these days with his new company (Hosstile)
people are "followers" more than ever

[Darren Avey]

Their products were actually too powerful, their creatine 4233.8% better than test and deca.
Therefore they've had to stop making it

[Gym-Rat]

Their products were actually too powerful, their creatine 4233.8% better than test and deca.
Therefore they've had to stop making it

must have been the added sugar in their creatine
bill phillips on hmb "feels like deca" 

ultimate salesman

[ProudVirgin69]

i think supps in bb made a huge comeback thx to the IG crowd
kids still think they will look like ray cutler after downing a tub of his isolate
people still making many millions off gullible twinks
fouad is killing it these days with his new company (Hosstile)
people are "followers" more than ever

I feel like social media marketing leveled the playing field a bit, anyone with a bit of a following can start their own supplement company and market it to their followers.  Its not dominated by a few companies that have to pay for advertisements in magazines, shows, etc.
 
Marketing/advertising was the biggest expense for these companies traditionally but if you're an "influencer" and can promote your products for free, just by posting, that's a pretty big advantage.

[OneMoreRep]

Geezus cahrist, that's Dr. Fauci.

"1"

[beakdoctor]

I love the multi colored beakers. Lab coat. Remember the one with the clip board?

God those were great. Pretty good marketing. They made a ton of money off of people. Hell, 20 years ago I remember buying some of their junk.

[MCWAY]

It's just the times. Look at the big supplement companies from 20-30 years ago:

Weider
Twinlab
Prolab
MuscleTech
SportPharma
Met-Rx
Dymatize
MuscleLink
EAS
Cybergenics
Nature's Best


They're either gone, bought out by a larger pharmaceutical company, or do their sales mainly overseas.

MuscleTech's supplement were great, for the most part. I first tried them 25 years ago, when there were just three: Acetabolan, Creatine 6000-ES, and Hydroxycut. Back then, their lone guinea pig was the late Greg Kovacs.

The problem has always been the price. Folks may forget (or may not have known) how expensive creatine was back in the mid/late 90s. You certainly couldn't get a pound (roughly 450 grams) for less than $10 at Wal-Mart then. Creatine 6000-ES used to cost $60 for 300-gram bottle, until MuscleTech replaced it with Cell-Tech. Then the cost dropped drastically; the last bottle I bought cost me $12.

Thanks to laws about not being able to sell "expired" supplements, MuscleTech's wares (and those of other companies) became cost-efficient. I've sang MT's praises for years, because their goods worked well and (come clearance time) they were dirt cheap. This was especially true when I was in the military, as the GNC stores on base has "Gold Card" day every day on all items....INCLUDING CLEARANCE STUFF

Ah, the good old days: 7-lb jugs of Cell-Tech for $15; 4 lb jugs of Nitro-Tech for $20; 2 lb jugs of the so-called gourmet versions of Nitro-Tech for $5. With one jugs of Cell-Tech, even at clearance price, I got all three of their bodybuilding videos made in the mid 2000s for free.

But, some of the clearance stuff was necessary because their powders were VILE, namely Gakic and Anator P-70. I bought three months of Gakic powder for less than one month's worth of Gakic pills.

Their products were actually too powerful, their creatine 4233.8% better than test and deca.
Therefore they've had to stop making it

You're partially correct. The core ingredients to some of those supplements are so cheap today (today's inflation, notwithstanding) that it's not profitable to sell them anymore. You're not going to push $70 for a month's supply of Cell-Tech, when you can buy the key ingredients (Creatine, ALA, dextrose/other simple sugar) for a third of that and have it last for 2-3 months.

Same goes for Acetabolan. Acetyl-L-Carnitine is cheap as the dickens; I got a bottle of it for $17 that will last me at least SIX MONTHS. In days of yore, a large bottle of Acetabolan was $60 and lasted 2 weeks....maybe 3 if you trained less than 4 times a week and stretched it.

[MCWAY]

I feel like social media marketing leveled the playing field a bit, anyone with a bit of a following can start their own supplement company and market it to their followers.  Its not dominated by a few companies that have to pay for advertisements in magazines, shows, etc.
 
Marketing/advertising was the biggest expense for these companies traditionally but if you're an "influencer" and can promote your products for free, just by posting, that's a pretty big advantage.

Yep. Remember when Flex and MD bragged about having the "biggest" bodybuilding magazines in the world in the late 2000s and early 2010s? Issues were 450 pages (or more). Lots of ads in those joints, especially in MD.......and that's long after MD was de-coupled from Twinlab.

Those thick magazines really came in handy nearly two years ago. When the gyms got shut down, I had to use my old crates of magazines as weights for certain exercises. Those thick magazines weighed 1.25 lbs; so forty of them gave me a 50-lb crate to use as resistance. That, some water jugs, and (when it was available) my neighbor's weight set up the street kept me going, until summertime when 24-Hour Fitness re-opnened.

[ProudVirgin69]

Yep. Remember when Flex and MD bragged about having the "biggest" bodybuilding magazines in the world in the late 2000s and early 2010s? Issues were 450 pages (or more). Lots of ads in those joints, especially in MD.......and that's long after MD was de-coupled from Twinlab.

Those thick magazines really came in handy nearly two years ago. When the gyms got shut down, I had to use my old crates of magazines as weights for certain exercises. Those thick magazines weighed 1.25 lbs; so forty of them gave me a 50-lb crate to use as resistance. That, some water jugs, and (when it was available) my neighbor's weight set up the street kept me going, until summertime when 24-Hour Fitness re-opnened.

Yes sir  I loved the ads, and would read those mags cover to cover.  Great photos and hilarious products.  I think that's why I'm so nostalgic towards MuscleTech of all companies, they always had the most & best ads in the magazines.  To see them as some generic fitness supplement co is just another part of my youth disappearing 

[MCWAY]

i think supps in bb made a huge comeback thx to the IG crowd
kids still think they will look like ray cutler after downing a tub of his isolate
people still making many millions off gullible twinks
fouad is killing it these days with his new company (Hosstile)
people are "followers" more than ever

Your analysis is somewhat off. Most of the IG crowd has no desire to look like Cutler or any other IFBB pro bodybuilder (current or retired).

And they certainly don't think a protein powder is to do that.

[MAXX]

they're kind of all over the place. Not sure they know even what direction theyre going. They have a Henry Cavil as the poster boy but then they also have a bunch of ass-shot insta sluts and some random athletic looking dudes.

I think the demographic that cares what supps Henry Cavil takes is minimal.

Anyways who cares. Fucking supplements... Overpriced protein and caffeine.

[MAXX]

The bodybuilding community has caught on to the supplement scam so they need a different look to cater to a different audience. Most gym bros now know you don't need fart powders within your 15 minute post workout anabolic window. A gallon of gatorade and a nutrition cocoon will beat that any day of the week.

to some degree you're right.

But companies are still making bux selling that shit. Like Red Con and whatever else there is seems to be doing well for a while.
But yes not to the extent muscletech where in early 2000's.

[beakdoctor]

If i remember correctly MT made prohormones at one point? They stopped that a looong time ago.

Say what you want their products never destroyed some kids liver or kidneys.

[MCWAY]

If i remember correctly MT made prohormones at one point? They stopped that a looong time ago.

Say what you want their products never destroyed some kids liver or kidneys.

That would be Anotesten and Nortesten. In the late 90s and early 2000s, they were among the best in the business, especially Nortesten.

But, after the MLB debacle and the feds started cracking down on pro hormones, MuscleTech shifted all its advertisements on Cell-Tech and Nitro-Tech.

[Lartinos]

The best pro hormone I took was called Nor Diol I think.

It was supposed to be like a nandrolone in a pill.

It kind of shockingly worked well.

The worst pro hormone I took was in the 2000’s, that M1T crap.

Felt toxic like Anadrol on the organs, but the effect wasn’t all that strong for me.

[pamith]

This may sound crazy but i recently stopped taking Nitrotech, it's a good supplement but I'm trying to be leaner now and i feel like creatine bloats me, I've lost some strength but I will get it back, I'm truly 100% natty now, no creatine anymore . Nitrotech is a great supplement though but now i wanna be truly natty

[MCWAY]

This may sound crazy but i recently stopped taking Nitrotech, it's a good supplement but I'm trying to be leaner now and i feel like creatine bloats me, I've lost some strength but I will get it back, I'm truly 100% natty now, no creatine anymore . Nitrotech is a great supplement though but now i wanna be truly natty

The last time I used it was about a month ago, when I got it off the clearance rack form $10. Nitro-Tech has 3 grams of creatine it; so that might explain some of your issues. You would have to get a protein powder with no creatine in it.

[Spike]

That would be Anotesten and Nortesten. In the late 90s and early 2000s, they were among the best in the business, especially Nortesten.

But, after the MLB debacle and the feds started cracking down on pro hormones, MuscleTech shifted all its advertisements on Cell-Tech and Nitro-Tech.

I blew up on both of there in HS - kept me off Varsity cause they thought I was gassed

I remember on the back you could call and get "improved dosages" and when you called they would tell you to just take twice as much - and you could order directly from them haha !

legit stuff

[Taffin]

must have been the added sugar in their creatine
bill phillips on hmb "feels like deca" 

ultimate salesman

Didn't he get bodyslammed by COVID a few months back - anyone know how he's doing..?

[MCWAY]

I blew up on both of there in HS - kept me off Varsity cause they thought I was gassed

I remember on the back you could call and get "improved dosages" and when you called they would tell you to just take twice as much - and you could order directly from them haha !

legit stuff

GNC had to cut its serving size to one capsule, in order to keep it on shelves for a bit longer, before it got banned for good.

MuscleMag would have "ad-reports" for Anotesten, instructing people to take more than the 1 capsule. If memory serves me correctly, the original Anotesten had a six-capsule service; the improved version (with androstendiol) required just four capsules.

The claims from Nortesten was that norandrostendione and norandrostendiol converted into norandraolone (sp?) in the body. Taking four capsules a day for a week was the equivalent of a weekly shot of Nandrolone Deconate. MuscleMag even got in some legal hot water for comparing Nortesten with Deca-Durabolin. So, MuscleMag (Greg Zulak, in particular) stopped using comparing Nortesten with that particular brand and just used the generic name.

[Taffin]

GNC had to cut its serving size to one capsule, in order to keep it on shelves for a bit longer, before it got banned for good.

MuscleMag would have "ad-reports" for Anotesten, instructing people to take more than the 1 capsule. If memory serves me correctly, the original Anotesten had a six-capsule service; the improved version (with androstendiol) required just four capsules.

The claims from Nortesten was that norandrostendione and norandrostendiol converted into norandraolone (sp?) in the body. Taking four capsules a day for a week was the equivalent of a weekly shot of Nandrolone Deconate. MuscleMag even got in some legal hot water for comparing Nortesten with Deca-Durabolin. So, MuscleMag (Greg Zulak, in particular) stopped using comparing Nortesten with that particular brand and just used the generic name.

Greg Zulak - wow



Anyone on here friends with him, or does anyone know how he's doing nowadays..?

[SweetDaddySiki]

Greg Zulak's "Back to the Basics" and shape training articles were great!

Shout out to Twinlab's Ripped Fuel! Got ripped on one pill a day! Couldn't take the heart racing/jitteriness so I never made it to the recommended dosage.